East Aurora, New York

As the Design Director at Design for Industry, I supervised a team of designers tasked with designing and executing Fisher-Price’s trade events. At this events, buyers from major retail chains were introduced to the manufacturer’s new product lines. Rather than bring buyers to a fixed showroom, Fisher-Price took ‘to the road.’ ¬†These events were commonly held in large hotel ballrooms and set up as week long, temporary showrooms, across the country.