Litelab Corporation

Buffalo, New York

Litelab is an internationally renowned lighting manufacturer, defined by attention to detail, craftsmanship and quality of our products. BusRun Power Distribution systems and Luminaire Collections provide a full range of architectural lighting solutions from the simplest to the most complex lighting challenges.

As the Director of Marketing, I was responsible for the development, design and execution of all marketing and sales materials for the firm. This included the planning and management of their tradeshow program (domestically and internationally), as well as internal HR campaigns and training programs. To provide content for the sales materials, I frequently traveled to museums and retail stores to shoot installed products.